3 Best Things About Why Digital Marketing Is Important

Arsalan Haroon
4 min readOct 7, 2020

If we start a business. The First Thing we want is Costumer and Who gives us Costumer? The marketers Right. People in the 90s are also do marketing because marketing is never going to die its still a very demanding skill.

But as the world grows and changes. our Marketing is turning into Digital marketing. People are spending more time in the Digital world whether if you online on social media, websites, and many more. The average US Person is Spending 3 Hours 10 Minutes a Day on the Internet. In the 90s People are spending most of their time on TV, News Papers, and other stuff.

In the 90s what marketers do is that they see their audience are spending more time on TV, Newspapers. So they will put ads on this platform and engaging people with their product by putting ads on newspapers, TV, Banners etc. on that time people This Marketing Strategy works well but in some cases its have some disadvantages as well.

Disadvantages

  • You can not target a specific audience
  • Putting Ads on TV, newspapers are required a lot of money Mosty of the people don’t afford it.

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”

–Amrita Sahasrabudhe, Vice President Marketing at FastMed

Why Digital Marketing Is Important for your Business

Back to the topic, That means digital marketing is an important role in identifying your audience and pay a very less amount of money and target hundreds of people. Besides it also gives you a very quick result as well. In This Digital Marketing World, You can put Ads on Social media Website, Search Engines, etc and the good thing is you don’t need to put efforts into creating ads You just need to Understand some Simple Steps and then boom you target your audience who wants your product and then your sales will more high than ever before. That why Digital marketing is important.

“It’s hard to find things that won’t sell online.”

— Jeff Bezos

Digital marketing is Important for every Business Whether if you sell a product or services digital marketing will benefit your business a lot. But You wanna ask me why we choose digital marketing as our First Marketing plan? Well, let’s Point out some of the digital marketing benefits that will clear your Goals for marketing your business.

Target Specific Audience

This is the fact that 90% of people use digital marketing as their priority Because in Traditional Marketing you can not Target your audience and not Specify your audience.

But in Digital Marketing You can Target the Audience that you want because Digital Ads Give you some of the information such as targeted tags, Keyword, if you put your targeted tags on them then Your Ads will Only targeted those people who interested in those topics that you type on the tags. That why digital marketing is important and has such a valuable advantage that will drive more sales for your Business.

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”

— Jeff Eisenberg

Spend Less Money and get high Results

In Traditional marketing, You can Spend a lot of money on just putting your ads in the newspaper for 3 days, and besides, you don’t know if this will target your audience or not.

But in digital marketing, you can not only target your audience. But also you can Put ads for 30 days at a very cheap price but you get a High amount of sales if you target and specify your audience.that why digital marketing is important in various ways whether you have a limited budget or you want to target your specific audience digital marketing benefits all of u if you use it in a Righ way.

Get Result very Fast

In Traditional Marketing You need to do an effort to put your ads on newspaper and TV wait for the approval and then you wait for your Customers Response.

But in digital marketing benefit is that you put ads 2 days ago and your customer will contact you directly throw the website or social media and also the approval of ad is very quick in online as compared to newspaper, TV ads were you want to wait a month for accepting your ads. Digital marketing is Important at this time if you use it in a nice way you can solve a lot of problems related to your business.

“There’s never been a better time to be in advertising, and there’s never been a worse time.”

— Aaron Reitkopf

Conclusion

There are Various Best things about why digital marketing is important Compared to other marketing plans But also Keep in mind Traditional marketing also exists. if you have enough money to spend on Ads so I recommend You do Both Digital marketing is important but traditional Marketing also gives you something that digital marketing doesn’t.

some People also watches Tv and read newspaper So if you think that you want to target them then you should do both But If you have a limited budget in marketing Then I recommend you choose digital marketing.

Because in limited Budget Digital marketing Strategy will be very helpful for you because it gives you result at very cheap prices. But also keep in mind traditional marketing also have their advantages as well.

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